| The most powerful concept in persuasion is framing. | | | | employees even providing part time workers with |
| When we look at the overall, big picture we can see | | | | health insurance. They buy their product from |
| most everything we do and say as a frame. When I | | | | sustainable coffee growers in 'third world' (another |
| suggest examples based on religion and politics, I'm | | | | frame) countries. They also have a delicious organic |
| not (NOT!!) endorsing one side or another. I'm simply | | | | iced decaf mocha. |
| showing where our blind spots exist, where we have | | | | It's possible all of these statements are true at once. |
| holes in our arguments. if you have a belief that you | | | | Maybe it doesn't matter a lick to you either way. But |
| fervently or fanatically believe in, you might just be | | | | they are beliefs and as a result, they are frames. |
| blind to the other side of the issue. | | | | You can do this with everything. Try health care |
| When we talk about the pro-life/pro-choice debate, | | | | providers, for example. They are 'miracle workers', |
| the other side, no matter which side you're on, is | | | | they're caring, nurturing, overpaid, shills for big |
| absolutely wrong. No ifs, ands, or buts. The other | | | | pharmaceutical and insurance companies. |
| side is NEVER going to accept your point of view. It's | | | | Your beliefs may include none of these descriptions. |
| just not an option. There are some that are so | | | | At the very least, you can see that each statement |
| certain that this is not a "choice" but murder. Others | | | | is a frame. We've all had good and bad experiences |
| believe it's not a frame at all, but an elimination of a | | | | with health care providers and these experiences |
| woman's choice to have freedom over her body. | | | | necessarily color the way you view the profession. If |
| There is no in between, no gray area for either side. | | | | your first memory was of being ill and having to be |
| I have absolutely no interest in changing your deeply | | | | hospitalized, then that would have an enormous |
| held beliefs, but my goal is to simply point out that all | | | | imprint on a fear of hospitals. At the same time, the |
| of these beliefs, ultimately, are different frames. | | | | procedure may have saved your life. This might not |
| The ability to reframe is to tell our truth, life the way | | | | help adjust your frame because the negative |
| we see it. It requires us to repeat things deeply | | | | experience of illness and pain, would be |
| carving neuro pathways that show us what to think | | | | overshadowed by the positive experience of being |
| in any given situation, with any given group or idea, in | | | | alive. Only through multiple positive experiences would |
| any setting. | | | | that change the neuro pathways that make you fear |
| Without naming names, think of the major coffee | | | | health care providers/hospitals. |
| chain, the one that's taking over the world. They're | | | | It is my hope that in repeating the importance of |
| responsible for putting little mom and pop cafes out | | | | frames, some of you may begin to view the whole |
| of business. They charge A LOT. They may even be | | | | world as a series of frames. |
| slightly overrated. AND yet, they are fair to their | | | | |