| The most powerful concept in persuasion
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| | even be slightly overrated. AND yet, they
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| is framing. When we look at the overall,
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| | are fair to their employees even
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| big picture we can see most everything we
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| | providing part time workers with health
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| do and say as a frame. When I suggest
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| | insurance. They buy their product from
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| examples based on religion and politics,
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| | sustainable coffee growers in 'third
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| I'm not (NOT!!) endorsing one side or
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| | world' (another frame) countries. They
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| another. I'm simply showing where our
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| | also have a delicious organic iced decaf
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| blind spots exist, where we have holes in
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| | mocha.
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| our arguments. if you have a belief that
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| | It's possible all of these statements are
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| you fervently or fanatically believe in,
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| | true at once. Maybe it doesn't matter a
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| you might just be blind to the other side
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| | lick to you either way. But they are
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| of the issue.
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| | beliefs and as a result, they are frames.
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| When we talk about the pro-life
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| | You can do this with everything. Try
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| pro-choice debate, the other side, no
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| | health care providers, for example. They
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| matter which side you're on, is
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| | are 'miracle workers', they're caring,
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| absolutely wrong. No ifs, ands, or buts.
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| | nurturing, overpaid, shills for big
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| The other side is NEVER going to accept
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| | pharmaceutical and insurance companies.
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| your point of view. It's just not an
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| | Your beliefs may include none of these
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| option. There are some that are so
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| | descriptions. At the very least, you can
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| certain that this is not a "choice" but
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| | see that each statement is a frame. We've
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| murder. Others believe it's not a frame
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| | all had good and bad experiences with
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| at all, but an elimination of a woman's
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| | health care providers and these
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| choice to have freedom over her body.
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| | experiences necessarily color the way you
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| There is no in between, no gray area for
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| | view the profession. If your first memory
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| either side.
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| | was of being ill and having to be
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| I have absolutely no interest in changing
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| | hospitalized, then that would have an
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| your deeply held beliefs, but my goal is
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| | enormous imprint on a fear of hospitals.
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| to simply point out that all of these
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| | At the same time, the procedure may have
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| beliefs, ultimately, are different
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| | saved your life. This might not help
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| frames.
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| | adjust your frame because the negative
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| The ability to reframe is to tell our
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| | experience of illness and pain, would be
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| truth, life the way we see it. It
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| | overshadowed by the positive experience
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| requires us to repeat things deeply
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| | of being alive. Only through multiple
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| carving neuro pathways that show us what
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| | positive experiences would that change
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| to think in any given situation, with any
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| | the neuro pathways that make you fear
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| given group or idea, in any setting.
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| | health care providers/hospitals.
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| Without naming names, think of the major
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| | It is my hope that in repeating the
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| coffee chain, the one that's taking over
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| | importance of frames, some of you may
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| the world. They're responsible for
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| | begin to view the whole world as a series
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| putting little mom and pop cafes out of
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| | of frames.
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| business. They charge A LOT. They may
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