| Escada is one of the top international luxury fashion | | | | to the top. By 1986, the company had expanded to |
| groups, specializing in women's fashion. It is among | | | | have outlets throughout Asia and the United States, |
| those brands famous for being worn to red carpet | | | | and Escada gained the worldwide prominence that it |
| events by stars and celebrities. | | | | continues to possess up to today. |
| Escada was founded in 1976 by Margaretha and | | | | Today, Escada provides items in just about every |
| Wolfgang Ley. The name of the company actually | | | | fashion category, from clothing to shoes, bags, and |
| came from the name of a race horse on which the | | | | other fashion accessories. Escada also has a rich line |
| two had made a winning bet. The word Escada it self | | | | of perfumes, dating back to 1990 when Escada, a |
| is a Portuguese word, which means "nothing". This | | | | perfume for women, was released. |
| seemed appropriate, as the company represented a | | | | Three years later an Escada cologne for men was |
| gamble as they entered into the world of high | | | | also released, along with two new scents for women: |
| fashion. | | | | Margaretha and Chiffon Sorbet. Chiffon Sorbet |
| The company started as Escada Sportliche Eleganz | | | | represented an innovative new idea implemented by |
| by SRB, but was shortened to Escada the next year. | | | | the new designer Michael Stolzenberg, who |
| The brand specialized in luxury and upscale | | | | succeeded Margaretha Ley upon her death. This was |
| sportswear, and in a few years Escada had | | | | the first of many experimental seasonal scents, |
| established itself as a major player in the luxury | | | | which were marketed only over a particular season. |
| sportswear field. This was because of their use of | | | | Since the first perfume launch by Escada in 1990 |
| high quality materials, the effective and creative use | | | | named, Escada Perfume, there have been over 30 |
| of colors, and of course feminine and elegant designs. | | | | fragrances created and launched by Escada in the |
| Escada continued to provide high quality designer | | | | period of 16 years. These include; Escada Collection in |
| clothing and succeeded in expanding their clientele | | | | 1997, Escada Sentiment in 2000, Magnetism in 2003. |
| base, eventually growing to many fields of women's | | | | Escada has also created a range of fragrances by |
| wear - specializing in formal wear and knitwear. | | | | season and these include; Chiffon Sorbet, Summer in |
| Escada opened their first US store in 1982 on Fifth | | | | Provence in 1994, Ocean Blue in 1995, Jardin de Soleil |
| Avenue in New York City and followed it by opening | | | | in 1996, Que Viva Escada in 1997, Sunny Frutti 1998, |
| they first store in Asia in Hong Kong. Escada did not | | | | Loving Boquet in 1999, Lily Chic in 2000, Tropical |
| gain popularity in the United States right away, it was | | | | Punch in 2001, Sexy Graffiti in 2002, Ibiza Hippie in |
| not until 1984 that after the fashion and women's | | | | 2003, Island Kiss in 2004, Rockin Rio in 2005, Pacific |
| wear magazine Vouge published an full edition | | | | Heat in 2006 and Sunset Heat in 2007. |
| devoted to promoting Escada that pushed Esacada | | | | |