| Escada is one of the top international
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| | the company had expanded to have outlets
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| luxury fashion groups, specializing in
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| | throughout Asia and the United States,
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| women's fashion. It is among those brands
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| | and Escada gained the worldwide
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| famous for being worn to red carpet
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| | prominence that it continues to possess
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| events by stars and celebrities.
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| | up to today.
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| Escada was founded in 1976 by Margaretha
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| | Today, Escada provides items in just
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| and Wolfgang Ley. The name of the company
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| | about every fashion category, from
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| actually came from the name of a race
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| | clothing to shoes, bags, and other
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| horse on which the two had made a winning
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| | fashion accessories. Escada also has a
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| bet. The word Escada it self is a
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| | rich line of perfumes, dating back to
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| Portuguese word, which means "nothing".
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| | 1990 when Escada, a perfume for women,
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| This seemed appropriate, as the company
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| | was released.
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| represented a gamble as they entered into
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| | Three years later an Escada cologne for
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| the world of high fashion.
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| | men was also released, along with two new
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| The company started as Escada Sportliche
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| | scents for women: Margaretha and Chiffon
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| Eleganz by SRB, but was shortened to
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| | Sorbet. Chiffon Sorbet represented an
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| Escada the next year. The brand
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| | innovative new idea implemented by the
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| specialized in luxury and upscale
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| | new designer Michael Stolzenberg, who
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| sportswear, and in a few years Escada had
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| | succeeded Margaretha Ley upon her death.
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| established itself as a major player in
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| | This was the first of many experimental
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| the luxury sportswear field. This was
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| | seasonal scents, which were marketed only
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| because of their use of high quality
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| | over a particular season.
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| materials, the effective and creative use
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| | Since the first perfume launch by Escada
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| of colors, and of course feminine and
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| | in 1990 named, Escada Perfume, there have
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| elegant designs.
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| | been over 30 fragrances created and
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| Escada continued to provide high quality
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| | launched by Escada in the period of 16
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| designer clothing and succeeded in
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| | years. These include; Escada Collection
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| expanding their clientele base,
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| | in 1997, Escada Sentiment in 2000,
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| eventually growing to many fields of
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| | Magnetism in 2003. Escada has also
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| women's wear - specializing in formal
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| | created a range of fragrances by season
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| wear and knitwear. Escada opened their
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| | and these include; Chiffon Sorbet, Summer
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| first US store in 1982 on Fifth Avenue in
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| | in Provence in 1994, Ocean Blue in 1995,
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| New York City and followed it by opening
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| | Jardin de Soleil in 1996, Que Viva Escada
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| they first store in Asia in Hong Kong.
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| | in 1997, Sunny Frutti 1998, Loving Boquet
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| Escada did not gain popularity in the
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| | in 1999, Lily Chic in 2000, Tropical
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| United States right away, it was not
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| | Punch in 2001, Sexy Graffiti in 2002,
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| until 1984 that after the fashion and
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| | Ibiza Hippie in 2003, Island Kiss in
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| women's wear magazine Vouge published an
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| | 2004, Rockin Rio in 2005, Pacific Heat in
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| full edition devoted to promoting Escada
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| | 2006 and Sunset Heat in 2007.
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| that pushed Esacada to the top. By 1986,
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