| From medical cases through personal injury, real | | | | divorces. People cause divorces." Others have said |
| estate, clinical negligence, to employment | | | | that they loved the fresh style of the ads and have |
| discrimination and dismissals - there are a huge range | | | | pointed out that it's an excellent example of |
| of legal firms that specialise in different areas of the | | | | effective advertising as it has captured people's |
| law. Like any other industry, rather than opting for a | | | | attention and is memorable - exactly what adverts |
| generic "one size fits all" law firm, it's often advisable | | | | are designed to do. Some have also commented that |
| to select a specialist which has a good track record | | | | is has brought humour and light hearted fun to an |
| of dealing with the particular area of law that you | | | | industry renowned for being a little dull. |
| need. | | | | Aside from scouring billboards, if you're looking for |
| But with such as large choice of legal services out | | | | legal advice, the internet is obviously a good place to |
| there, how does a potential client find the right law | | | | start and a simple Google search can throw up some |
| firm for them? How and where are lawyers | | | | potential firms to contact. There are now also |
| advertising? Well, when it comes to attracting clients, | | | | comparison sites in place which match clients with the |
| some law firms are using controversial advertising to | | | | right law firms for free. |
| bring in custom. | | | | Someone searching for legal advice just needs to |
| An American law firm, specialising in marriage law, has | | | | input details of their legal needs and the site can find |
| recently generated a lot of attention from their | | | | an appropriate legal advisor for their particular |
| billboard advertisement which featured a picture of a | | | | situation. Such sites also offer articles on a range of |
| semi-clad buff male and busty female alongside a | | | | legal areas, profiles on various law firms, legal term |
| slogan that read: "Life's Short. Get a Divorce". The | | | | glossaries and even an estimation of the costs you |
| response was mixed with many people claiming the | | | | can expect to pay. |
| advertisements made divorce seem like a casual | | | | So, if you ever find yourself in need of legal advice, |
| process, and that it was undignified and offensive | | | | know that there's plenty of help out there - just |
| and might even encourage people to get divorced. | | | | jump on the net, do your research and you'll be able |
| However, the law firm, Fetman, Garland and | | | | to find the right legal help for your situation. |
| Associates Ltd, responded that "Lawyers don't cause | | | | |