Perry Ellis Perfumes

Born in Portsmouth, Virginia to a middle-class family,classic in appearance and style. This collection was
Perry Edwin Ellis is one of the most successfulfollowed by other successful launches; now featuring
fashion designers in today's modern age. He was bornshoes, furs, accessories, and fragrances.
on March 3, 1940 and was raised comfortably by hisPerry Ellis International continued to expand
family with the support of their own fuel company.throughout the 1980s. A number of labels were then
He studied in Williamsburg, Virginia taking up a degreereleased, including the Perry Ellis Collection and the
in Business Administration, which he later used inPerry Ellis Portfolio. In 1984, the company formed a
managing his own fashion business.cooperation with Levi Strauss. The Portfolio line was
Perry Ellis' interest for fashion first came out while herevised one year after, and in 1986 the company
was running his own department store retailing insaw a rise of about $250 million in their product
Virginia. He established that firm to gain experience inrevenues.
the world of fashion simply as a merchandiser andThe House of Perry Ellis was transferred to a new
buyer.management headed by Robert L. McDonald, Ellis'
In his search for the ultimate experience, he joinedclose friend, in 1986 after Perry's unexpected death.
the sportswear company owned by John Meyer inMarc Jacobs then took the role of Perry Ellis as a
New York. The Vera Companies approached him infashion designer for the company, who at that time
the 1970s for one purpose - to make designs for thewas a fresh graduate. Jacobs started his own labels
Vera itself. It was only in 1976 when Perry Ellisjust in 1993, and it was him who became the head of
decided to create his own line of women'sthe House of Louis Vuitton in Paris.
sportswear he called the Portfolio.Perry Ellis International has undergone several other
Since the introduction of the Portfolio, critics andchanges in the company management. Manhattan
consumers of fashion products praised Perry Ellis asIndustries was traded to a licensee of Perry Ellis, the
one of the most outstanding designers ofSalant. It was from them where a Miami based textile
sportswear. Particularly the women love him for onecompany acquired the Ellis House in 1999. The
reason - Ellis creates his own designs, each boasting acorporation also acquired several other companies,
clean cut casual style. He established his own fashionincluding the Original Penguin and the Ping collection of
house with the help of The Vera Companies, andthe golf brand, both acquired early in the year 2003.
named it Perry Ellis International. His showroom wasToday, the House of Perry Ellis is continually
first opened on Seventh Avenue in New York City.producing all the fashion products it is known for.
Months after the release of Ellis' casual styledMassive expansions are expected to occur with more
sportswear, he came up with a menswear collectionand more consumers becoming interested to Perry
which was introduced successfully in the worldEllis' great collections.
market. Critics considered this product line as modern