| A little while back I had a bit of a
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| | apples for apples rather than being too
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| discussion about a certain profession
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| | subjective initially. My business, for
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| that I will not mention here in case
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| | example, differentiates by bundling over
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| someone from the industry in question
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| | 250 enterprise-level applications into
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| takes it the wrong way. Don't get me
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| | our small business package, at a lower
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| wrong, every major profession is there
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| | price than most web designers will charge
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| for a reason and adds a tremendous amount
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| | just for the design and some basic
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| of value to society. The fact of the
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| | functionality.Long term cost/benefit.
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| matter is that every industry and
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| | What is it going to cost you the next
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| profession has good aspects and bad.
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| | time you need to make a modification?
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| When you think of a doctor, lawyer,
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| | I've never yet come across a successful
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| architect, accountant, etc, you tend to
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| | website that was designed and left as it
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| have a personal frame of reference, as
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| | was created on day one. Your site needs
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| well as a more widely held stereotype.
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| | to change with your business, so make
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| There are usually some aspects of that
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| | sure you know how you will be billed for
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| profession that irritate you, or that you
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| | those changes, and what the time frame
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| think could do with some improvement.
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| | for them will be. Every site also has
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| Perhaps you don't make use of certain
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| | hosting, bandwidth and maintenance costs
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| professional services because of these
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| | that most people don't think of when
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| perceptions, whether or not they are
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| | first creating a site. Look into what
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| commonly held or based on fact.That got
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| | these will be, and what you get for them,
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| me thinking about my own industry, and
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| | so that you can budget for them when
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| what it is about the internet consulting
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| | starting your project. Also keep in mind
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| and web design and development industry
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| | that a cheap solution with one or two
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| that drives people nuts, and that if
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| | features will probably not serve you as
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| things were different, people would
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| | well as a slightly more expensive one
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| utilize these services more often. What
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| | with extensive built-in
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| would people change about the industry if
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| | capabilities.Personal style and
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| they had a magic wand? What would you do
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| | preference. Different businesses will
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| differently if you were, for example, a
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| | bring different styles and methodologies
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| web developer, to differentiate
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| | to the party. Make sure that the one you
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| yourself?These are some of the things I
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| | go with suits your personal preferences.
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| have been told hold people back when
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| | If your internet specialist loves
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| discussing this topic with some small
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| | graphic-intensive Flash-based sites, they
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| businesses:- Web design and development
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| | will probably develop your informative
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| is too expensive for the average small
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| | content-based solution, just not as well
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| business- Apprehension over how qualified
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| | as someone who specializes in your
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| an internet professional really is- There
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| | preferred style.Online promotion. Make
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| is too much jargon in the industry, which
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| | sure that the business you choose is good
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| makes it confusing to assess as a
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| | at promoting their own online presence.
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| non-technical business person- There is a
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| | Google, Yahoo, and MSN are the three most
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| shortage of internet programming skills
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| | popular search engines, so make use of
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| relative to visual design skills in the
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| | them when choosing a provider. If you
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| industryPersonally, my big wish is that a
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| | are looking for a web developer in your
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| certain level of qualification (a degree
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| | local area, search for the terms you find
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| combining computer science, design and
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| | most important and include the name of
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| business) was a requirement to practice,
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| | your area. For example, I optimize my
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| the same way that older professions are
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| | services for the Joondalup area of Perth,
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| required to, like accountants, doctors,
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| | Western Australia, so a search for "web
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| lawyers, etc. The low barrier to entry
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| | design Joondalup" or "web development
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| makes it difficult for businesses to
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| | Joondalup", or many other internet-based
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| distinguish experts from hobbyists.
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| | services, brings me to the top when
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| Imagine having to choose your doctor
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| | people are searching for local service
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| based on what he tells you he knows how
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| | providers. An internet business that is
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| to do for you!So, how then does one
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| | no good at promoting itself online will
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| assess a potential internet partner, who
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| | be worse at helping you get yours up to
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| can and should be a long-time partner in
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| | full potential.Satisfaction guarantees.
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| the online success of your business?
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| | No website can make a flawed business
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| Here are some things to look at carefully
| |
| | model work, but an online expert should
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| when choosing a web designer, web
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| | be able to help you make it everything it
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| developer, internet business consultant,
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| | can be over time, much the same way a
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| or related service provider, from my
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| | personal trainer can't make you fit
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| experience:Technical and business
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| | overnight, but they can help you become a
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| qualifications and experience. Is the
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| | top athlete with focused ongoing
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| business comprised of an inexperienced
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| | attention. Find out what guarantees, if
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| person with a web design hobby, or has
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| | any, are provided. This is a real
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| the business got people with tertiary
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| | differentiator, because, understandably,
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| level business, programming and design
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| | many web design businesses won't do this.
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| skills in-house? Make sure they have
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| | Those that do are at least serious and
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| real-world business experience in
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| | confident in their abilities to ensure
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| developing e-commerce solutions, and look
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| | that their clients are happy and
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| into how far back that goes.What online
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| | successful.Management of expectations.
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| business applications has the business
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| | Any internet business that claims
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| developed previously, and how does this
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| | excessive short term success rates is
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| match your requirements? Some web design
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| | probably overselling themselves. Make
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| businesses will give you a very nice
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| | sure that they (and you) are realistic
|
| looking static brochure site, while
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| | about the time frames in which your
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| others will be able to offer advanced
| |
| | online presence will start producing
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| functionality, such as a database and
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| | results.Consulting skills. Make sure
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| content management capabilities,
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| | that you are dealing with an internet
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| e-commerce functionality, internet
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| | consultancy, not just a web design house.
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| business consulting services, site
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| | Experienced internet consultants have
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| promotion, site management, hosting,
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| | the business experience to help you make
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| domain registration, design, application
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| | your business successful online in ways a
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| development, site optimization,
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| | web designer will probably not.Find
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| newsletter systems, form processing
| |
| | successful web sites online. Many will
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| capabilities, logging of user activity,
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| | have the site developer's details in the
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| online surveys and polls, user
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| | footer, or in a credits section of the
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| registration and authentication,
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| | site.David Malan is an internet and
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| advertising management, content
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| | e-commerce expert with over ten years
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| syndication, and the like. Check how
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| | experience in designing and developing
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| many of these are optional extras an how
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| | enterprise grade online solutions for
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| many are included in the price you are
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| | business.He owns and runs RealmSurfer
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| quoted up front. You should always get a
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| | Consulting, based in Perth, Western
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| detailed proposal up front, and compare
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| | Australia.
|