| Automatic pop-up products such as pop-up cubes, | | | | products in greeting cards shops or on the card |
| pop-up houses and pop-up pyramids have been a | | | | shelves in supermarkets?â |
| feature of the Business to business direct marketing | | | | Itâs not that it hasnât been tried. It |
| scene for some time. The products have proved to | | | | has but the would-be publishers have never thought |
| be very popular and very successful in direct mail | | | | through the full implications of trying to bring the |
| campaigns, as promotional giveaways at exhibitions | | | | product to the public. The simple fact is that the |
| and as desk top pen holders amongst other things. | | | | product would not be a viable option for the |
| So that begs the question, âWhy do we | | | | commercial greetings market but not because of |
| never see rubber band powered automatic pop-up | | | | cost. |