Consumer Empowerment

There is a need for consumer empowerment. Thebetween consumer and the institution. If consumer
need to educate the customers so that he isprotection rights are violated by an organization or a
empowered with respect to his rights as aperson concerned then a consumer has every right
consumer.The advancement of technology in theto lodge a Consumer Complaint forum.
market and aggressive marketing strategies haveConsumer Complaints are a legal way of filing
thrown open a wide array of choices for consumersone’s dissatisfaction for a service or product. It
but along with that has also rendered a threat whichis a legal way of filing a claim. Our Government has
is associated with the rapid changes in the marketingassigned us certain civil liberties and certain Consumer
scenario. A customer should be equipped to beRights. Government has amended six rights for the
vigilant so that he couldn’t be cheated orcustomers. The six rights are
misleaded. When human rights are not well known by- Right to Safety
people, abuses such as discrimination, prejudice,- Right to Information
inequality, subjugation and slavery can arise.- Right to Choice
Consumer Forum educates customers against corrupt- Right to be heard
and illegal practices. Consumer Forum India helps the- The Right to Redress
distressed customers to gain some comfort through- The right to consumer education
experts’ advice and guidance. He should be madeIn a consumer complaint forum, one has to fill up an
aware of his Consumer Protection Rights, andonline Consumer Complaint form and write about the
consumer forum is a tool to educate the customers.queries. The complaint will be answered by the team
A person can make a complaint if he is not satisfiedof experts who will give advice on the legal
with the standard of service been provide to him.procedures to be followed. The process saves a lot
Anyone who feels that they were provided a poorof time and even a lot of undue cost. Consumer
service or is not satisfied with the product or theforum helps to protect consumer rights which people
service can make a complaint in the Consumer Court.are sometimes not aware of. As a consumer we
In order to be able to position the consumer in suchexpect that the six rights which have been
a state, there is every need to protect consumerimplemented by the Government should be strictly
rights. The Government of India and Stateexecuted by the organizations to safeguard
Government have initiated steps to introducecustomer protection. A customer complaint rights
customer protection act, to facilitate suitable remedyforum legally helps a person to voice one’s
wherever there is a need. Customer protection rightsopinion and claim its customer rights. It helps a
should be restored in the rural areas, where there iscustomer to raise its voice against injustice. Customer
wide spread illiteracy. Encourage consumer activitiesComplaint tries to protect Customer Rights by
to strengthen the existing institutional set up ofdefending customers towards malpractices, by
consumer dispute redressal by acting as a facilitatorprohibiting certain illegal practices.