| Did you know that towns can actually be awarded | | | | 2. Commerce. Fairtrade products must be available in |
| with Fairtrade status? A town which is rewarded with | | | | local retail outlets. These should include local shops, |
| this recognition has proven its commitment to | | | | retail markets, gas stations, restaurants, bars, etc.. |
| support the Fairtrade movement. They do this | | | | When creating the Fairtrade application, include the |
| basically by using products with the Fairtrade mark, | | | | locations of all retail outlets that currently sell |
| among other goals which I'll talk about later in this | | | | Fairtrade products. |
| article. | | | | 3. Community. Local community groups should |
| Any area that wants to can try to achieve Fairtrade | | | | support Fairtrade and use Fairtrade products |
| status, but everyone needs to work towards this | | | | whenever they can. Community groups include |
| goal in unison. | | | | schools, churches, etc... You'll need to show how |
| Garstand in Lacashire was originally declare the very | | | | many community groups in your area currently |
| first Fairtrade town. After them, many other towns | | | | support the Fairtrade movement, so make it as |
| have followed suit. Now there are over 400 Fairtrade | | | | many as possible. |
| towns in all, as well as 200+ more currently working | | | | 4. Common Consensus. There should be some form |
| towards Fairtrade status. | | | | of media coverage and/or events that will raise the |
| Let's talk more about how your town can achieve | | | | local awareness for the current Fairtrade movement |
| Fair Trade status. | | | | that's going on in the town. This will help the populace |
| There are 5 primary goals which each town needs to | | | | get energized about the campaign. Keep track of all |
| meet in order to be considered for approval. They're | | | | of the media coverage regarding the Fairtrade |
| easily remembered as the "Five C's": | | | | campaign, you're going to need it later for your |
| 1. Council | | | | application. |
| 2. Commerce | | | | 5. Captains. A Fairtrade leadership group is established |
| 3. Community | | | | to make sure that the Fairtrade campaign within the |
| 4. Common Consensus | | | | town continues to grow and attract local support. |
| 5. Captains | | | | This is the last and most important step to make |
| I'll go into these a bit more in detail, starting with the | | | | sure the Fairtrade campaign achieves longevity. With |
| top. | | | | the application, include a list of all of these group |
| 1. Council. Council refers to the first goal where the | | | | members, their roles within the group, as well as full |
| local town council must pass a resolution that | | | | contact details. |
| supports the Fairtrade movement, and all agree to | | | | After all these goals are met you'll need to submit an |
| use Fairtrade products (like in local official meetings, | | | | application with fairtrade.org.uk. In order to get your |
| public offices, etc...). When making your application, | | | | application approved make sure you follow the tips |
| include a copy of the precise wording of the | | | | listed by each goal. |
| resolution that was passed by the council. | | | | |