Mobilising The Mob

ew generation of mobile phones users have becomeboth communication and computing
more than simply talkers. With the onset of newcapabilities.” This does not only have to take
technological advances, including peer to peerthe form of political action.
methods and computer-pervaded environments, it isBarry Fox of New Scientist has found “Sony
becoming increasingly possible for groups of peopleEricsson’s latest idea is to sell phones which
to organise and coordinate collective actions on aautomatically change the way they behave,
scale never before imagined. Talk has turned todepending on the time, date and place. For example,
action.the wallpaper display on the screen shows pumpkins
Consider the following cases in point where mobilewhen the phone’s calendar sees the date is
phone technology has amplified cooperative humanHalloween and Christmas puddings on December 25th.
efforts on a scale not historically seen before.Network roaming, or GPS, can tell a phone what
- A million Filipinos toppled President Estrada throughcountry it is in, so the ring-tone might change to a
public demonstrations organised through salvos ofreggae tune as the plane touches down in Jamaica,
text messages.for example.”
- Mobile phones were used by protesters at the 1999Perhaps the most significant factor in the phones rise
World Trade Organisation meeting in Seattle toas a collective catalyst that can adapt itself to the
coordinate the demonstrations, and outwit thegeography, culture or politics of its user’s lies
centralised radio system of the police.is in its very mobility. Mobile phones are now carried
- In May 2004, the human rights organisation Fahumaeveryday by a huge global network of users. In the
launched the first continent-wide campaign using SMSUK alone, over 75% of the population owns a phone.
test messages in Africa as part of a campaign thatWith increasing network compatibility, new product
involved sending electronic petitions.development such as Bluetooth, and the means to
Howard Rheingold is one of the world’smessage across rival mobile phone networks, it
foremost authorities on the social implications ofseems that the barriers to this new frontier of
technology. He says, “The people who makeconnecting technologies and connecting people are
up smart mobs cooperate in ways never beforefalling more and more.
possible because they carry devices that possess