To Gouge or not to gouge - Vancouver 2010 Olympic Rentals

Ever since Olympic fever descended on the hostshorter than one month, however last year the
cities Vancouver and Whistler, there has beencouncil approved a temporary exception. Now
uninterrupted interest in private property rentals.one-bedrooms are exempt from licensing. Larger
Numbers of expected Olympic guests released byproperties are still required to obtain a city business
VANOC in 2006 predicted a severe shortage oflicense.
accommodations in 2010. A number of ideas surfacedThen there were several scams that dissuaded some
from various sources that included cruise ships, traileroverseas guests from using classified ads to seek
parks and other out-of-the-box solutions. However,out a place to stay. Finally the crash in the world
private home rentals continue to be the mosteconomy turned away many potential 2010 travelers
reasonable option for corporate sponsors, volunteersfrom expensive Vancouver. Some home owners
and sports fans, and this trend is growing.were hit with accusations of gouging for rentals of
The opportunities associated with turning local condostheir properties. Martin Schoenberg, founder of RFTG,
into short-term vacation rentals fueled the growth ofexplains: “There is a wide misunderstanding of
local company Rent For The Games. RFTG is a clearthe short-term vacation rental business. We are all
market leader renting out eight out of every 10accustomed to monthly rentals and leases. Vacation
properties in Vancouver. Majella van Hoof has beenrentals are a completely different service altogether.
with the company since 2008 and she predicts thatProperties are furnished - often luxuriously, with all
the trend will continue well into November.utilities included and fully serviced by their owners or
“We are busier than ever before with less thanmanagers. Think of a car lease versus car rental.”
six months to go. Historically this has been theBut, despite some setbacks the rental market is
busiest booking period for previous Olympicbooming.
Games.”Statistically speaking, the original estimates for 2010
The company connects local home owners wantingvisitors stood at 250,000 with Vancouver only
to leave the city and their property behind for thecapable of providing approximately 28,000 beds.
Olympic period with guests who face no vacancies atAlthough current numbers of expected visitors go as
local hotels. Many local home owners have alreadyhigh as 300,000 it is prudent to assume a more
scheduled their holidays during the Games and theconservative number of 200,000 due to the long
income from the rental can ensure a luxury vacationlasting effects of the recent economic downturn.
for the entire family. With weekly rental fees rangingEven so, Vancouver’s scarce resources will not
from $3,000 to $20,000 it’s easy to book abe able to accommodate the fans. With an estimate
dream trip.of about 75,000 total beds in Metro Vancouver, and
Local homeowners had to overcome several hurdlesa current 15,000 of privately secured rentals, the
before being allowed to enter the short-term rentalshortage is bound to be painfully visible in the months
market. Originally city by-laws prohibited rentalsto come.