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Profile of Women Leaders

Leadership is based on two words, them seriously so they have to push and
"pressure and support"and that the make themselves known to the world and
leadership is the power to influence allow the world to see their capabilities
people to move in a direction that you while male owners don't have to worry
believe in your heart is a good direction about the struggle of fitting in and
for most people" (Fennell, 1999, p. 267). trying to live and work up to societies
Adams and Yoder noted that "evidence standards because since they are men they
from contemporary studies on sex-roles are already have the macho man persona
and leadership indicates that men and and the alterego that men have.2. Women
women, with similar education, career have to fight harder and be stronger if
aspirations and training, have basically they want to live and work in a man's
identical scores on measures of world you have to adopt to the surronding
psychological masculinity and don't expect a man to be a gentlmen and
femininity." In other words, the traits hold the door open for you, don't expect
we assume are important in good him to do anything out of the ordinary
leadership can be found among people of that a man would do for a female because
both genders.What makes a leader is a in a sense you should be getting treated
complex question. It includes factors like his fellow counterparts and not
from the environment in which an expect differently. In order to fit in
individual was raised, his or her family with the men you have to in a sense
situation, and his or her personality think, work and act like them meaning
traits. . The following discussion is a don't think that they will treat you like
summary of my own observations plus some the female you are. You have to be strong
of the conclusions of othersAccording to not every man that you encounter will
an overview of research conducted by me treat you like this but in order to show
,women are a fast-growing segment of the off your strengths you should expect
business community worldwide. The this.3. It's extremely obvious that women
leadership characteristics required to have come a long way as successful
make a success in this new reality are professionals. Life in the workplace has
very much "feminine characteristics". become much more diversified as an
These characteristics increased number of women have made their
include:1) Self-confidence, an presence felt in many industries and
independent mind-set and a willingness to professions. The female task force has
take risks expanded with exponential strength, and
2) Ability to balance work and family thus has its dire importance in the
(most are married) professional world. Whether they like it
3) Self-confidence, an independent or not, men have to accept, once and for
mind-set and a willingness to take risks all, that women are marching up the
4) About 40 to 60 years old corporate ladder confidently and with
5) Well educated with high skills in full speed ahead.4. Women used to be much
management and entrepreneurship more "quiet and passive" in the workplace
6) Integration of personal and due to the relatively small number of
profession female employees in comparison to males.
7) Intuition Women today, on the other hand, have
8) Social skills begun assuming their positions by using
9) Direction all their God given powers of
10) -Hires competent, trustworthy people intelligence and organization. Warren
(not putting priority on loyalty) Farrell, author of Why Men Are the Way
11) -See communication and conflict They Are, explains that men are jealous
resolution as key to organizational of the "beauty power" that allows women
success to get certain things based on their
12) Men and women tend to lead in physical assets. Perhaps it's less that
different ways.Namely, women leadership women use their beauty, and more likely
strategy is based on family pattern. It that men judge them based on their
means that physical beauty5. The reasons that people
women tend to view solving problems start and lead business among women is
differently than men. Women tend to be to bring in and focus on a clientele of
more holistic in their thinking. mainly women. Most times women start
13) Leaders must be conscious of what is business that deal with products that
perceived by others and develop women use, such as clothes, makeup and
strategies that are proactive in building home products. The most successful
success. Marcano (1997) described this as companies run by women are ones that use
"know thyself" and further stated that it women's special skills. These special
is important to be honest and objective skills are style, fiscal sense and public
when evaluating your strengths and relations. Their strengths as business
abilities, as well as your goals owners are their public relations and the
14) Continual professional growth clientele they bring in. There weakness
15) Leaders need to have a clear sense as business owners is the overcoming of
of their own vision and sexism that exists. There biggest fear is
beliefsResearching - Case study of Serbia finding clientele that will due business
I presented the latest results of with a women.. I think these men feel
researching related to women leaders and this way because they are insecure.6. I
their position in the business world,i.e. simply think that women just became even
how does people look at ( divided into more smarter. Speaking from a personal
sex,ages and level of education) women point of view, I know that being happy
leaders and if they trust them. My and successful are very important to me.
scientific task was to make some They go hand in hand. Most of the women I
conclusions and to point out some special know feel the same way. I believe that as
characteristics of Serbia and Balkan the years progress women will be involved
region. We can see different opinions in an even bigger part of the economy,
related to our questions : because young girls are going to follow
Do you trust to women-leaders? Could their female role models.7. Personally I
they be equaly successful in business feel that some high qualified positions
world like men?- Methodology- Interviews are better suited to a women because men
conducted from 1.476 people ,726 women have humungous ego problems8. I
and 750 men- Interviewed people were personally think that women can do
between 18 and 60 years old- In the whole whatever men do sometimes better. there
structure of respondents 30% were have always been a glass ceiling for
owners- 73 % were married ,19 % single women in the work force however, many
and 8% divorced.- A few key findings are women are getting closer to this ceiling
listed below:- The barriers to women's and some of them has at least attempted
advancement in business are remarkably to break through this ceiling. the reason
similar across Balkan region and the many people think that women are not
biggest cities in the Serbia- Belgrade capable of being in the work force is
,Novi Sad and Nis.- The women respondents because of the conotation that has been
trust to women leaders ( 63 %) and most here for like for ever, "women should
of them prefer to work in some firm where stay home and take care of the
is a woman leader or executive home".9. We need to stop complaing about
manager.Also they think that the women how much work we have or how hard it is
want to reach the top, and are equaly and just complete. The more we compain
ambitious like men.- Most respondents about the work, the more the man is going
(60%) say that Corporate Culture is the to say that things should go to how they
most significant barrier to women used to be in the old days, which was The
achieving top executive positions, while man works and when he comes home he gets
only twenty-nine percent (29%) think work treated as if he is something golden and
family balance is a significant barrier special while tlelign us we are
to advancement and 36% believe that a worthless. The woman can not go to work
lack of self-promotion holds women back becuase she needs to stay home with the
from achieving top-level positions- The children and cook and clean the house. I
majority of men in research had negative am glad i live in this century becuase
attitude against women executives. In honestly i do not know how i woud've been
other words they expressed stereotypes able to live up to those expectationsAt
and preconceptions about women's roles last we can conclude that the woman are
and abilities in business. Men stress now much more motivated and ready to
that women have lack of general reach their professional dreams and be
management experience ,lack of skills and leaders ,not only in Serbia and Balkan
knowledge and lack of role region , but all over the world then they
models.Respondents among men almost gave once were. Until recently,
the similar replies related to our entrepreneurship was considered by many
questions as a following :1.We are here to be the last bastion of male dominance
Balkan and we are argue for traditional in the business world. This is no longer
model of society2. Women have been true. More businesses are now being
fighting for equal rights for nearly all started by women than are being started
of time and now that they have it they by men. However,there are still a lot of
expect special treatment because they are men who don't think women should be in
females these positions and hold no respect for
. them at all. As time goes on, women are
3.I do not trust women in business and I going to be a bigger and bigger part of
do not accept them seriously the business world, and these men are
4.I am afraid of those women just going to have to accept it and face
5. I hate feminist community and culture a reality check, because no matter what
6. Women must stay at home and be they feel and how much they are against
leaders in their families but not in it, the world is changing and it's going
business word. Leader position in to happen regardless of how they
business is reserved for men feel.Mirjana Radovic, Ph.D.,Program
7. Women leaders are actually men Director of Master
dressed like women Program,"ENTREPRENEURSHIP FOR WOMEN"
It is very interesting that a great -Akamai University,USA
amount of men do not make difference go to link
between women leaders and women The topics of the program include
feminists ,who are not very popular in affirmative action, access to debt and
this region. And about 20 % of women equity capital, the growth of women-led
respondents in the research share businesses in non-traditional sectors,
mentioned opinion with the men. work-life balance and the development of
About 10 % of men respondents are afraid resource networks. Thie program is
of women domination in the business especially suited to women who want to
world,because it could change natural own or assume a management position in a
balance between women and men and to women-owned business. It also is intended
decrease traditional role of the men in for students who are prospective
society and family.Therefore, they would entrepreneurs and those interested in
not like domination of the business being entrepreneurial supporters
women in the 21 st century. (bankers, venture capitalists, lawyers,
It is also very indicative that among accountants, private investors, advisers
young women (18-35) exist the great and inventorsDr. Radovic has spent over
interest for leadership and twenty years as a scientist. She has been
entrepreneurship and they more than a professor, a researcher and an author
earlier explore opportunities to reach of eight books devoted to business
their professional goals. Namely, they management and entrepreneurship. Dr.
expressed their opinion with the Radovic has written numerous articles,
following words:1. Female owners and reviews and essays in a number of
leaders have more of a struggle because professional journals and popular
they are females and no one will take magazines.




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