| For more than 80 years now, Lanvin perfumes have | | | | about Arpege is that the fragrance tells a story |
| been making great waves in the vast sea of the | | | | about a mother's pride and devoted love to a |
| designer perfumes sector. Surely, the brand is one of | | | | daughter. |
| the oldest we have in the global consumer market | | | | To give a human angle to the popularity and launch |
| these days. The older generation probably will assert | | | | of Arpege, it has been revealed that Jeanne Lanvin |
| that they know more about the brand, but the | | | | was able to formulate and come up with the |
| current consumers of the contemporary age would | | | | designer perfume through taking inspiration from the |
| surely say they also appreciate and love the | | | | sound created by her daughter who was constantly |
| fragrances. | | | | practicing piano scales at home. |
| Lanvin perfumes come as the fragrance line of top | | | | From the piano to a mother's pride of her daughter, |
| Paris-based fashion house Lanvin. Fashion designer | | | | Arpege was able to come closer to the hearts of |
| Jeanne Lanvin started her own fashion house in the | | | | numerous fragrance consumers. As years went by, |
| early 1920s. Like most popular and top couturieres of | | | | seasons changed and world disorders came about. |
| her time, Ms. Lanvin relied on her own fashion designs | | | | Arpege was shadowed by so many events and |
| and signature fashion products to make her business | | | | things that time helped introduce. |
| truly booming. As a fashion house, history has it that | | | | Proof that the scent would not fade, Arpege was |
| the company's status was boosted significantly by | | | | re-launched by the company in the 1990s. Arpege |
| the establishment and the launch in 1924 of its | | | | was among the rare old fragrances that have been |
| fragrance business unit called Lanvin Parfums SA. | | | | revived to be enjoyed by the current generation. |
| One of Lanvin's first signature fragrances was My Sin, | | | | The result was overwhelming as the Lanvin perfume |
| which was introduced to the market in 1924. The | | | | line proved once again that it is reliable and that it |
| perfume made an impact and was able to niche up a | | | | would always be able to please the olfactory senses |
| premium and high-end market for the Lanvin brand. | | | | of people. |
| At the time, even people who did not know Lanvin | | | | With the usual changes of ownership through the |
| and were not buying Lanvin clothes were introduced | | | | decades, Lanvin was bought out in 1994 by L'Oreal |
| to the brand through the phenomenal popularity of | | | | and later on by Harmonie SA. Though the company |
| 'My Sin'. | | | | and its parfums unit encountered major revamps and |
| To hold on to the popularity and fame brought about | | | | rebranding, Lanvin perfumes still holds the title as the |
| by 'My Sin' and to further bolster the performance of | | | | company's pride and source of strength. Through |
| Lanvin Parfums, the company introduced Arpege in | | | | time, the fragrance brand has proven that it is |
| 1927. The fragrance eventually made its etch as the | | | | invincible and that people who love fragrances will |
| company's signature scent. What is more inspiring | | | | always love it. |